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What Is Generous Giving?

When we think of generosity, we might look at the size of the gift or the nobility of the cause. But Jesus measured generosity by a radically new standard: the condition of the giver’s heart. “For where your treasure is, there your heart will be also” (Matthew 6:21).

So, giving is more than an obligation for followers of Christ; it is an exciting opportunity to lay up treasure that will last for all eternity. “The Lord Jesus himself said: ‘It is more blessed to give than to receive’ ” (Acts 20:35b). Yet statistics show that U.S. Christians give proportionately less than we did during the Great Depression. Today, like no other time in history, God has positioned His people with unprecedented wealth and opportunity to glorify the risen Christ by mirroring His generosity.

Generous Giving is a privately funded ministry that seeks to encourage givers of all income levels to experience the joy of giving and embrace a lifestyle of generosity, according to God’s word and Christ’s example. It was launched in 2000 by the Maclellan Foundation to stir a renewed, Spirit-led commitment to generosity among Christians. Generous Giving does not solicit donations.
  • Our mission is to motivate followers of Jesus Christ toward greater biblical generosity. (Why should we give?)

  • Our vision is the hearts and minds of God’s people transformed for revolutionary generosity.

  • Our message proclaims the joy of giving—not out of duty or guilt, but out of gratitude for salvation in Christ. We are guided by these key verses, and our teachings are summarized in Randy Alcorn’s book The Treasure Principle or the audio CD Generous Giving 101.
Practical Tools for Encouraging Generosity

The Treasure Principle





Preview our signature book.

Generous Giving 101




Preview our signature CD.

We offer an array of practical tools for givers and entire churches to “excel in this grace of giving” (2 Corinthians 8:7b). These include books, study guides, curricula, Bible study notes, newsletters and an extensive online research library of articles, statistics, stewardship sermons and a forum for frequently asked questions. We also sponsor conferences in a safe environment free from the pressure of solicitation, where givers can hear inspiring stories of men and women who have experienced “the life that is truly life” (1 Timothy 6:19) through generous giving. Additionally, we host the Generous Giving Marketplace, the world’s largest searchable database of faith-based funding opportunities, posted by hundreds of churches and ministries working to advance the kingdom of God.

Let us know how we can serve you on your journey of generosity. To learn more, read answers to frequently asked questions.
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